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Upskilling staff is retailers’ top priority

As shopping habits and consumer expectations change, Aptos asks retailers how they are planning for the store of the future.

In a recent Twitter poll aimed at British, French and Italian retailers, Aptos found that upskilling store associates was the primary in-store investment priority for the next three years across all three countries, taking an average 38% of the overall vote – standing out against other strong contenders.

This finding demonstrates the widespread acknowledgement from retailers that stores need staff that are capable of more than simply making transactions or assisting on the shop floor.

“A store’s appeal in today’s retail landscape is in face-to-face interaction as this cannot be replicated on screen”

Other options in the survey only reinforce how important upskilling staff is for retailers, as they look to add food and entertainment options, as well as more personalised experiences for shoppers.

In stores, it is the staff who are tasked with delivering these new experiences, which requires new skills to do so in a way that is engaging.

A store’s appeal in today’s retail landscape is in face-to-face interaction as this cannot be replicated on screen. Therefore, upskilling staff is vital for making a shopping experience special.

Tech training
One significant way in which store associates should be trained for the future is through the use of technology.

Frontline staff should not only be able to provide information about the products on display within the specific store, but also have access to omnichannel services.

The store associate of the future should be able to order products on the spot for a customer – either ordering online for delivery to their home or store, or finding the product to pick up from a different store nearby.

At the point of sale, assistants should also be able to seamlessly make any transaction, including returns, establishing a reputation for frictionless customer journeys in-store.

Luggage retailer Tumi equips all staff with the ability to take returns of goods purchased from any location, including department stores. By connecting the points of sale across its retail ecosystem, and ensuring staff are fully trained on all technology, transactions are made easily, which helps to build loyalty to the brand.

Creating an experience
Store associates are a key component of the omnichannel experience, offering end-to-end customer service whether the product was bought online or in-store.

Arming them with the right technology and the training to use this will help, but retailers also need to develop the soft skills of staff, improving their sales technique and understanding of customers’ needs.

Health and beauty retailer Lush has honed this to a fine art. Store assistants are mobile points of sale, using tablets to access product information and make transactions, leaving them free to interact with customers.

“Retailers also need to develop the soft skills of staff, improving their sales technique and understanding of customers’ needs”

Store associates with the right attitude and the right technology are integral to the creation of a desirable in-store experience – which is why retailers in Britain, Italy and France alike view upskilling as the top priority for the next three years.

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Analysis: Is small the new big for department stores?

Nordstrom local

Alongside the news that Macy’s will be shutting 125 stores over the next three years as part of a cost-cutting initiative, the department store retailer also unveiled plans for a smaller-format store.

Alongside the closures, which will result in 2,000 job losses, was the news that the struggling US chain will be testing ‘Market by Macy’s’ – a new smaller store format selling a specially curated mix of merchandise and local products.

Smaller-format stores have been trialled by department store retailers throughout the years with mixed results. Debenhams trialled a mini-store format in 2004 that failed to take off, while Sears unveiled a smaller-format store, called Home & Life, in the US last year following its bankruptcy. While neither of these formats did much to revive the fortunes of either department store, others, such as Nordstrom’s Local format, have gained some traction.

As Macy’s prepares to trial its latest format, is small the new big for department stores? Or is this latest move little more than a last-ditch attempt to salvage the struggling business?

By Leanne Carr 10 February 2020

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Alibaba launches first European store in Spain

Alibaba has opened its first physical store in Europe on institutional landlord Intu’s Xanadú scheme in Madrid.

The AliExpress store is a collaboration between two Chinese businesses: retail giant Alibaba Group and D.Phone, a mobile phone and accessories retailer.

D.Phone will serve as a strategic partner in operating the store and assisting AliExpress with commercial innovation.  

According to Intu, the store will combine physical and online retailing, and offer a “vast range of technology and electronics products, including small appliances, household items and wearables”.

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Analysis: Should you treat your store manager like a CEO?

Retailers such as M&S and Travis Perkins are giving more responsibility to their store managers. Retail Week finds out why and looks into what decisions store managers should make.

In a big retail business, store managers can be seen as just another cog in the machine, but these employees are the closest to an ever-changing customer that retailers are desperately striving to understand and serve.

But, depending on the size of the shop, store managers can be responsible for millions of pounds worth of turnover and hundreds of staff members. Given this, should store managers be treated like CEOs of their own multimillion pound business?

Last month, home and DIY retailer Travis Perkins revealed it was moving away from the “divisional structure” above its builders’ merchants to give branch managers more power to make decisions such as which products to stock in what volumes.

Travis Perkins is not alone. Earlier this year Marks & Spencer said it was moving away from the “head office knows mentality” that had crept into the business and was “taking steps to bring back the voice of the store”.

M&S head of transformation for stores & property Jo Moran tells Retail Week: “Over the past few months at M&S we’ve started to rekindle what we call the voice of the stores, which had become disconnected. Doing this is all about putting the customer back into the heart of decision-making.”

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Customers click but don’t collect £228m of goods per year

Click and collect services have been touted as a potential way of reviving ailing high streets, but customers are failing to collect £228m of ordered goods per year, new research has found. 

One in seven shoppers surveyed admitted to not collecting items they had ordered online, according to research by Barclaycard, which also found that 71 per cent of UK adults now use the delivery service. 

Almost one in three (30 per cent) of those who had failed to pick up their orders said the hassle of the click and collect process was to blame. 

Long waiting times and poorly-staffed collection points were also common complaints, with each given as the reason for not collecting an order by a quarter of those surveyed. 

Despite these customer grievances, the research found that well-run click and collect services do benefit the high street, with 89 per cent of retailers surveyed saying that offering the service had led to increased footfall over the past two years. 

Almost all retailers (97 per cent) had benefited from additional revenue as a result of offering click and collect. 

Kirsty Morris, a director at Barclaycard payment solutions, said that the service is a “win-win for both retailers and consumers.”

“Brands have the opportunity to not only increase the number of shoppers through their doors but also to reduce costs and returns, while generating revenue from ‘Click & Collectors’ purchasing additional items in-store.”

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FAO Schwarz is coming to town at Arnotts and just in time for Christmas.

FAO Schwarz is coming to town and just in time for Christmas. Arnotts, Ireland’s largest department store, is delighted to announce the arrival of the world’s most magical toy store to its Henry street location in October, later this year.

SCT have been providing support services to Arnotts and Brown Thomas for many years. The FAO Schwarz should be a very exciting project for Arnotts and Brown Thomas.

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Supermarket sales in UK decline for first time in two years

Grocery sales have declined for the first time since June 2016, according to the latest data from Kantar Worldpanel.

Sales fell 0.5% year on year for the 12 weeks ending 14 July 2019 as they failed to keep pace with a record summer last year, which was boosted by the men’s football World Cup and a prolonged period of good weather.

All the major grocers recorded a sales fall, with Morrisons recording the largest drop of the big four as sales dropped 2.6% during the 12 weeks to 14 July.

Ocado was the standout performer during the period as it increased sales by 11.9% due to customers buying from the online grocer more frequently.

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Support for Windows 7 is ending

All good things must come to an end, even Windows 7. After January 14, 2020, Microsoft will no longer provide security updates or support for PCs running Windows 7. But you can keep the good times rolling by moving to Windows 10.

You can continue to use Windows 7, but once support ends, your PC will become more vulnerable to security risks. Windows will operate but you will stop receiving security and feature updates.

Microsoft 365 Business comes with a free upgrade for users with a Windows 7, 8, or 8.1 Pro license on their device. By purchasing Microsoft 365 Business your users can upgrade all of their old Windows Pro licensed devices at no additional cost.

SCT’s dedicated projects teams have completed many Windows 10 upgrades during and after normal business hours to ensure no disruption to the business. SCT will work in conjunction with a company’s IT department allowing the IT support staff to carry out their normal duties during the upgrades. SCT can also recommend and install the appropriate hardware for Point of Sales (POS) and Office requirements to run on Windows 10.

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Lidl says it’s introducing in-store recycling stations across the country

GERMAN RETAILER LIDL has announced that it will begin to offer customers in-store recycling stations in order to reduce packaging waste. 

The supermarket chain said that segregated recycling stations will begin to be introduced at the end of customer checkouts in all of its 160 Irish stores from the beginning of next month. 

It said that it anticipated that rollout would result in tonnes of plastic, cardboard and other materials being recycled across their store network.

Plastic packaging is a big contribution to Ireland’s waste, with consumers becoming increasingly conscious over single use plastics like straws and cutlery. Lidl discontinued sales of these and similar items last year. 

The company said that it had trialed recycling stations in three Lidl stores in Gorey, Greystones and Ballycullen and that they had been a big success. 

“We know from Repak research that Ireland is one of the leading recycling countries in the EU for packaging recycling, however Ireland’s EU target for recycling is to increase to 65% by 2025,” Lidl Ireland’s Managing Director JP Scally said in a statement.

“We want to play our part in supporting the country to achieve this target through our recycling stations nationwide,” he added.

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